The growth of Medical Tourism in Asia
The medical tourism industry is booming despite a global recession. People from all over the world are choosing to travel to other countries to fulfil their healthcare needs, particularly in Asia. But what is the appeal of hospitalisation on holiday? And what is Nightingale Associate’s contribution to the phenomenon?

Exotic destinations and high quality facilities attract patients abroad
What is medical tourism?
In recent years there has been a surge of individuals choosing to go abroad for healthcare. Travelling for healthcare services is particularly appealing because of low costs and quick treatment of non-critical conditions. ‘Medical Tourism’, as it is known, has opened up the healthcare market for private hospitals around the globe, and companies are eager to provide services for which their clients are willing to pay and travel across borders.
According to the Journal of Asia Entrepreneurship and Sustainability, the term ‘Medical Tourism’ refers to “travel activity that involves a medical procedure or activities that promote the wellbeing of the tourist” . However, it is now common that patients wish to combine their treatment with a holiday . Consequently, there is a growing requirement for hospitals to be located in desirous holiday destinations and provide hotel and leisure facilities. To be successful, private healthcare providers must charge for their services competitively, whilst at the same time, maintain high standards of care. Also, private hospitals must adhere to strict international standards and gain accreditations where possible in order to appeal to international clients. Because of the range of facilities required and increasing numbers of private patients, many healthcare providers are commissioning new hospitals to meet the demands of these new medical tourists.
A worldwide trend

Medical tourism is flourishing across the globe
Medical tourism is a worldwide trend. According to Keith Pollard, Managing Director of Intuition Communication and commentator on medical tourism , patient flows “follow low cost airline routes with short flight times or cross border land routes. Americans flying or driving south for surgery, Brits travelling to Budapest for dental treatment, the Japanese heading west to Korea for cosmetic surgery, the Indonesians travelling to Malaysia and Singapore, Central Africans heading for South Africa” . The number of tourists is subject to great debate, one London consultancy, Tourism Research and Marketing has estimated that by 2010, 38 million trips are taken worldwide every year, and some reports claim the industry is now worth £20 billion.
Medical tourism in Malaysia
Malaysia is a well-established holiday destination that is fast becoming one of the most popular countries for medical tourists. Frequented by people from Indonesia and other parts of Asia, the country has built up a strong reputation as an affordable, multi-cultural and easily reached destination to receive treatment. The government strongly supports the influx of medical tourists, not only because it supports the country’s economy, but because Malaysia has the potential of becoming a world leader in health tourism. The government have made it easier for people to use medical services by improving the county’s infrastructure and allowing medical tourists to extend their visas if desired.
It is important that hospitals are recognised in order to maintain high standards and instil a sense of trust with new clients, therefore many are internationally accredited. The Joint Commission International (JCI) accreditation is the benchmark certification for foreign hospitals that works with healthcare organisations, ministries of health, and global organizations in over 80 countries. Malaysia also has its own internal system, the Malaysian Society for Quality in Health (MSQH) accreditation.
Nightingale Associate’s Malaysian project
Nightingale Associates is currently designing a new private hospital in Malaysia that will cater for medical tourists. The new KPJ Specialist International Hospital will be built in the city of Johor Bahru. The 440 bed hospital will provide consultation, diagnostics and treatment, and feature six dedicated Centres of Excellence for oncology, cardiology, orthopaedics, general and elderly medicine, cosmetic and reconstructive, and woman and children. Luxury facilities include a futuristic atrium, dedicated VIP bedrooms, suites, lounges and clinics, day-care and retail facilities. In addition a hotel, wellness centre and residential facilities for older people are planned for the “Meditel” which will be built adjacent to the hospital.

KPJ International Specialist Hospital
Medical tourism has the potential to grow from strength to strength in the coming years. This demand will open up more opportunities for architects to design healthcare buildings that are tailored to the tourists’ specific needs. Nightingale Associates already has vast experience in the public and private healthcare sectors, and are taking their clinical design excellence to an international audience.
Further Reading:
Connell, John (2006) Medical tourism: Sea, sun, sand and … surgery [Online]. Tourism Management 27 (2006) 1093–1100. Available at: http://ataland.com/Files/Articles/z4.pdf
Lee, Christine (2006) Medical tourism, an innovative opportunity for entrepreneurs. Journal of Asia Entrepreneurship and Sustainability, Volume III, Issue 1. Available at: http://www.asiaentrepreneurshipjournal.com/AJESIII1Lee.pdf
Pollard, Keith (2010) Medical tourism statistics: Comparing apples with apples. Health tourism blog, [blog] June 2011. Available at: http://www.imtj.com/blog/